Senior Marketing System Group Announces the Acquisition of MIMS Group

100 50 SMS ASIA

Acquisition of MIMS Group, a Drug Information Company in Asia-Oceania

October 7, 2015
SMS Co., Ltd.
Mitsui & Co., Ltd.

SMS Co., Ltd. (“SMS”, Head Office: Tokyo, Japan. CEO: Natsuki Goto) and Mitsui & Co., Ltd. (“Mitsui”, Head Office: Tokyo, Japan. President and CEO: Tatsuo Yasunaga) have entered into an agreement with AXIO Data Hedgeco Limited (Head Office: London, U.K.) and its six individual shareholders to jointly acquire all shares of Medica Asia (Holdco) Limited (Head Office: London, U.K.), the holding company of the MIMS Group. MIMS Group provides drug information to healthcare professionals in the Asia-Oceania region. The total investment will be approximately US$250 million (approximately ¥30 billion), with SMS holding 60% and Mitsui holding 40% of the shares respectively.

MIMS Group, established in 1963, has presence in 12 different countries in Asia-Oceania providing drug information through printed publications, websites, and mobile applications. With more than 50 years of history, MIMS brand has tremendous name recognition in the region, with approximately 1.7 million memberships of healthcare professionals. Especially doctors have high registration rate in many of the countries. By leveraging this strong membership base, MIMS Group has built broad business relationships with pharmaceutical companies in the area.

Due to the increasing population and economic development in the Asia-Oceania region, healthcare spending is growing rapidly from US$480 billion (approximately ¥58 trillion) in 2008 to US$935 billion (approximately ¥112 trillion) in 2013(*), and this increase is expected to continue going forward. In this promising market, both, SMS’s know-how to develop and operate information services and Mitsui’s global network, will serve to strengthen MIMS Group’s brand value, membership base of healthcare professionals, and business relationship with pharmaceutical companies, that will lead to expanding its existing businesses and developing new businesses in various fields. Some of SMS and Mitsui’s business plans include: marketing support to pharmaceutical companies, management support to clinics and doctors, and career-related services, etc. Through these businesses, SMS and Mitsui will increase the quality and efficiency of healthcare services, and contribute to enhancing healthcare industry in Asia-Oceania.

SMS’s corporate mission is: “We create values and contribute to society by providing an information infrastructure for an aging society”. In each business segment of nursing care, medical care, healthcare, and senior life, SMS offers various information services including career-related services, management support services, and online communities. Given the increasing need in Asian medical and healthcare market, SMS is putting its top priority in the region, and operates its businesses in 12 countries. By acquiring MIMS Group which has strong brand and a robust business platform, SMS intends to rapidly expand its overseas businesses.

Mitsui has been strategically focusing on medical and healthcare business and since its investment in 2011 into IHH Healthcare Berhad, the largest private healthcare group in Asia, Mitsui has expanded its network with various healthcare-related businesses. With the acquisition of MIMS Group, Mitsui will have access to approximately 1.7 million healthcare professionals, who stand in the frontline in Asia-Oceania healthcare market. By adding this membership base of healthcare professionals to Mitsui’s existing network, it plans to further expand its business field.

(*) Sourced by WHO, total healthcare spending of countries where MIMS is present in the market

Medica Asia (Holdco) Limited company profile (before the acquisition)

Company NameMedica Asia (Holdco) Limited
Head Office
London, U.K.
EstablishmentFebruary 18, 2013
RepresentativeHenry Elkington
ShareholdersAXIO Data Hedgeco Limited : 91.0%,
Others : 9.0%
Business ActivitiesHolding company of MIMS Group

MIMS Group profile

Employees468 (as of December 2014) – consolidated
Business Activities
Drug information service
Business Territories
Singapore, China, Hong Kong, South Korea, India, Indonesia, Malaysia, Philippines, Thailand, Myanmar, Vietnam, Australia, New Zealand

SMS Co., Ltd. company profile

Company NameSMS Co., Ltd.
Head OfficeMinato-ku, Tokyo, Japan
EstablishmentApril 4, 2003

(Listed in the 1st section of Tokyo Stock Exchange on December 9, 2011)
RepresentativeNatsuki Goto
Employees1,100 (as of June 30, 2015) – consolidated
Revenue¥15.1 billion JPY– March 2015 (FY2015)
Ordinary Income¥2.7 billion JPY– March 2015 (FY2015)
Net Income¥1.8 billion JPY– March 2015 (FY2015)
Business ActivitiesIn each business segment of nursing care, medical care, healthcare, and senior life, SMS offers various information services for an aging society including career-related services, management support services, and online communities.
Business TerritoriesJapan, Singapore, China, Hong Kong, South Korea, Taiwan, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Sri Lanka, Australia

Mitsui & Co., Ltd. company profile

Company NameMitsui & Co., Ltd.
Head OfficeChiyoda-ku, Tokyo, Japan
EstablishmentJuly 25, 1947
RepresentativeTatsuo Yasunaga
Employees47,118 (as of March 31, 2015) – consolidated
Revenue¥10.8 trillion JPY– March 2015 (FY2015)
Profit for the Year¥306.5 billion JPY– March 2015 (FY2015)
Business ActivitiesBy utilizing its global operating locations, network and information resources, Mitsui is multilaterally pursuing business that ranges from product sales, worldwide logistics and financing, through to the development of major international infrastructure and other projects in the following fields: Iron & Steel Products, Mineral & Metal Resources, Infrastructure Projects, Integrated Transportation Systems, Chemicals, Energy, Food Resources, Food Products & Services, Consumer Services, IT & Communication Business, Corporate Development Business.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

For inquiries on this matter, please contact

Satoko Hirashima
Corporate Planning Department
SMS Co., Ltd.

Akihiro Tamo
Corporate Communication Division
Mitsui & Co., Ltd.