Senior Marketing System Asia inks MoU with Cradle Fund Sdn Bhd

100 50 SMS ASIA

Kuala Lumpur, 21 September 2015 – Senior Marketing System Asia has today signed a Memorandum of Understanding with Cradle Fund Sdn Bhd, an agency under the Ministry of Finance Malaysia, which will see both parties enter a strategic partnership to co-invest in promising Malaysian startups in the healthcare IT space.

 

Our CEO Tsutomu Nobunaga, with Nazrin Hassan, CEO of Cradle Fund Sdn Bhd

Our CEO Tsutomu Nobunaga, with Nazrin Hassan, CEO of Cradle Fund Sdn Bhd

The MoU was signed between Tsutomu Nobunaga, CEO of SMS Asia and Nazrin Hassan, CEO of Cradle Fund Sdn Bhd. Malaysia is one of the key markets where SMS Asia is actively seeking investments and the partnership greatly enhances SMS Asia’s presence in the market.

We are delighted to have Cradle joining us in our vision to become the no.1 healthcare information services player in the region.” Keith Ng, assistant investment manager of SMS Asia remarked. “With Cradle’s comprehensive local networks as well as our expertise in the healthcare domain, we can provide additional value to promising startups in Malaysia.

The partnership adds to the extensive network of SMS Asia, with a portfolio of more than 10 subsidiaries across Asia and also Australia.